Whether
you are in the middle of finishing your final collection, or just
starting out as a designer, everyone is looking for that infamous
edge that will get you noticed by all the right people. With
technology ever-evolving and creating new and exciting portals for
showing your designs to the world, fashion films are contemporary way
of doing so and many top designers are showing us how it's done.
Business
of Fashion have announced their top ten pick of the 'Fashion
Films of the Season', and watching them all confirms how inspiring
and exciting the evolution of technology can be. One of the top films
for Spring/Summer 2012 has to be that of Prada, which depicts a
fantasy America in the 1950's. A car radio is tuned into different
tracks as the camera settles on different models, the song proposing
to match the model and outfit. It is a very clever piece of
marketing, whereby viewers with different tastes in music or genres
will all enjoy at least some part of the film, making it very
effective by widening its target market. The close-up shots in the
film focus on the accessories, an important part in this seasons
Prada campaign and it gives the film a sense of glamour and luxury.
Another
great film is that of Victoria, by Victoria Beckham. Considering
Victoria's usually clean cut, sophisticated style, the film is
surprising in its mood being fun, playful and quirky. In some ways
the film is fairly simple with a quite choppy filming method and its
features of torn paper and simple reflections of images, yet it
really works and you cannot help but smile when watching. The film
has some childish elements which make it yet more endearing and the
image of cats is recurring, reflecting the use of them within the
prints of the collection.
So
whether it be for your current or next collection, make a fashion
film that adds a fun, but contemporary edge to your designs and would
be sure to grab some attention!
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